The Museum of Contemporary Art

About Exhibitions of Contemporary Art Each exhibition at MOCA is a unique opportunity for people to enjoy the beauty of the world they live in and to see how the professionals recognize the main aspects of the modern world. The exhibition under consideration is â€Å"From the Recent Past: New Acquisitions† with 50 artworks which disclose the world of photography, painting, sculpture, and video to the visitors.Advertising We will write a custom report sample on The Museum of Contemporary Art specifically for you for only $16.05 $11/page Learn More The works by Frydlender, Furnas, and Janes are introduced to the public by the senior curator Alma Ruiz (â€Å"From the Recent Past: New Acquisitions†). In general, the works offered have been created between 2003 and 2010, this is why it is possible to observe some new approaches at presenting artworks as well as evaluate the possibilities which were available at the beginning of the 2000s. People from different countries are eager to donate this exhibition in a variety of ways: photos made by Guo Yilin are given by Rosette V. Delug and works by David Thorpe are introduced by the Drawings Committee. Of course, this list is far from being full, still, these works are one of the most successful examples of how past and present may be united. The world of art is rich indeed, and From the Recent Past: New Acquisitions is a good opportunity to learn more about the methods of how art is made by and for people. In fact, this exhibition is available to people from March to July, this is why those who have already got a chance to enjoy the beauty of photography or video peculiarities should encourage other people who want to know more and be closer to the ideas and works offered by the professionals from different countries and with different working approaches. Los Angeles County Museum of Art (LACMA) Vija Celmins: Television and Disaster 1964-1966 is the exhibition that is availabl e to all visitors of LACMA. There are a number of periods during which people demonstrate their best qualities and the impact of cultural background of their vision of art. At this exhibition, it is possible to observe the works created by Clemins in the middle of the 1960s. This amazing painter came to the United States from Latvia and showed her unique possibility to focus on one moment that could change the whole life. For example, her â€Å"Hand Holding a firing Gun† may cause a number of emotions: fear concerning inabilities to predict personal end, energy that comes from the firing gun or excitement that is observed as soon as the bullet reaches the target.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is necessary to admit that the 1960 in many countries were characterized by violent treatment to people as well as to a variety of things. This is why it is not a surprise to fi nd Clemins’ works devoted to violence, deaths, conflicts, and other examples of disorders. In comparison to other exhibitions offered at the Museum, Vija Celmins: Television and Disaster 1964-1966 makes each visitor feel the taste of the 1960s and become a part of the history that was created long time ago. Technical background used by the painter seems to be a justified decision to prove how dry, scared, and, at the same time, passionate period is disclosed in Celmins’ works. The exhibition may be found at the second level of the Ahmanson Building. It is open from March 2011 to June 2011 (â€Å"Vija Celmins: Television and Disaster 1964-1966†), so, many people still get a chance to enjoy the beauty offered by Vija Clemins. Los Angeles Contemporary Exhibition (LACE) Not many people are ready and able to organize an exhibition that could attract the attention of many visitors. However, the curator Cody Trepte is good at art exhibitions, this is why almost each hi s work becomes a unique chance for people interested in art to enlarge their level of knowledge. What Trepte chooses is the attention to Conceptualism in art with the help of which ideas are prioritized in comparison to forms. At this exhibition, it is possible to find the works of four artists who contributed the sphere of Conceptual Art in the 1980s. They are Larry Johnson, Mitchell Syrop, Meg Cranston, and Sarah Seager (â€Å"On the Line†). These people demonstrate the power of language in their artworks: it is not enough to present an idea, but it is more important to prove that form does not matter when the idea is considered. Text-in-art forms are preferable for this exhibition, this is why it is not only interesting to observe the achievements in the chosen sphere but also make use the words and slogans offered. One of the most memorable works is introduced by Syrop and called â€Å"Why Does It Take a Lifetime†. The visitors are free to come to the Museum and sh are their opinions about conceptual works between March, 3 and April, 17.Advertising We will write a custom report sample on The Museum of Contemporary Art specifically for you for only $16.05 $11/page Learn More If people want to reevaluate their lives or discover some new approaches at understanding the essence of life, they are welcome to the exhibition On the Line and think about their dignity and worth relying on the ideas offered by three amazing artists. Sometimes, it seems to be so difficult to write about art and define the positive aspects of a particular exhibition. This is why if a person has a chance to look at works and feel the atmosphere of Conceptual Art, it is better to choose LACE. Brooke Hodge and Her Works The work of each artist is another powerful attempt to demonstrate how unique and unpredictable the vision of the world can be. The main theme supported in the works by Brooke Hodge is the idea of connection between contemporary f ashion and architectural trend. At MOCA, she was the curator of Skin + Bones: Parallel Practices in Fashion and Architecture where she made a considerable contribution to the world of art as well as architecture. What she finds obligatory to do is to pay attention to various details around: it seems to be better to introduce a work and create appropriate environment so that the visitor is able to comprehend the main message of the work. With the help of her works, people are free to learn more about various types of identities: cultural identity aims at disclosing the peculiarities of the world around, political identity shows the conditions under which artworks are developed, and personal identity focuses on the ways of how people understand art and its trends. One of the most significant ideas of Hodge’s works is to prove that it is easy to involve a person into the world of art and make him/her think about architecture as an integral part of human life. In my opinion, the achievements demonstrated by Brooke Hodge are worth attention. She does not find it necessary to stop at one particular point but take any steps just in order to prove that she can do more. Her works involve many people as they have a number of grounds, and if you are not interested in one point, you may be passionate with another aspect of the same work.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited â€Å"From the Recent Past: New Acquisitions.† The Museum of Contemporary Art, Los Angeles. 2011. Web. â€Å"On the Line.† Los Angeles Contemporary Exhibition. 2011. Web. â€Å"Skin + Bones: Parallel Practices in Fashion and Architecture†. The Museum of Contemporary Art, Los Angeles. 2011. Web. â€Å"Vija Celmins: Television and Disaster 1964-1966.† Los Angeles County Museum of Art. 2011. Web. This report on The Museum of Contemporary Art was written and submitted by user Abby Hines to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Summary of Sound and the Fury essays

Summary of Sound and the Fury essays This section of the book is commonly referred to as "Benjy's section" because it is narrated by the retarded youngest son of the Compson family, Benjamin Compson. At this point in the story, Benjy is 33 years old - in fact, today is his birthday - but the story skips back and forth in time as various events trigger memories. When the reader first plunges into this narrative, the jumps in time are difficult to navigate or understand, although many scenes are marked by recurring images, sounds, or words. In addition, a sort of chronology can be established depending on who is Benjy's caretaker: first Versh when Benjy is a child, then T. P. when he is an adolescent, then Luster when he is an adult. One other fact that may confuse first-time readers is the repetition of names. There are, for example, two Jasons (father and son), two Quentins (Benjy's brother and Caddy's daughter), and two Mauries (Benjy himself before 1900 and Benjy's uncle). Benjy recalls three important events: the evening of his grandmother "Damuddy's" death in 1898, his name change in 1900, and Caddy's sexual promiscuity and wedding in 1910, although these events are punctuated by other memories, including the delivery of a letter to his uncle's mistress in 1902 or 1903, Caddy's wearing perfume in 1906, a sequence of events at the gate of the house in 1910 and 1911 that culminates in his castration, Quentin's death in 1910, his father's death and funeral in 1912, and Roskus's death some time after this. I will summarize each event briefly. The events of the present day (4/7/28) center around Luster's search for a quarter he has lost somewhere on the property. He received this quarter from his grandmother Dilsey in order to go to the circus that evening. Luster takesBenjy with him as he searches by the golf course that used to be the Compson's pasture, by the carriage house, down by the branch of the Yoknapatawpha River, and finally near Benjy's "graveyard" of jim...

A Part of My Life Essay Example | Topics and Well Written Essays - 250 words

A Part of My Life - Essay Example This essay demonstrates and clearly shows that I am a mother of my kids. I am a daughter of my mother. I am a grandparent to my grandchildren. And I am a granddaughter to my grandparents. We are someone to somebody and this is our relationship identity (Deaux, 12). I am a teacher, a special education teacher. This is my occupational identity. Occupational identities are tied to a generic group (Deaux, 13). In my case, my occupational identity ties me with the generic group of the teacher. And so I am a teacher. I am a woman. And this is my gender identity, an ascribed social identity. Ascribed identities are given at birth (Deaux,13). And because I have female organs, I am a woman. And with all of my identities, the most important thing is that I know who I am. I am me. I am someone who loves her children and her family. I am part of my community, I am a part of my life. In addition, I create my identity based on my beliefs and I am me because of who I wanted me to be. This paper makes a conclusion that by studying diversity, I aim to understand how these social identities form the different identities of special children, how this impacts their learning and how the differences between social identities impact their relationship and interaction with me and each other. Also, with this, I will be able to connect with my students better, I will be able to apply appropriate teaching techniques to better educate them and I will be able to adapt better with their perception of themselves.

Evaluation and analysis of mission statments Essay

Evaluation and analysis of mission statments - Essay Example The industry chosen happens to be hospitality; luxury hotels to be more specific. The three companies chosen are Burj Al Arab, Al Qasr and Shangri-La Hotel (Kotler, 2001). Mission Statement Burj Al Arab To be the most deluxe hotel in the world, with a team of dedicated to provide outstanding personalized services, surpassing expectations of the guests by providing the ultimate Arabian hospitality experience. Al Qasr Can do attitude towards all its guests Shangri-La Hotel To delight the guests every time by developing an engaging experience straight from the heart. Comparison Although there are certain differences in all the three mission statements mentioned above, there is one common factor among all of them. All the three companies have put the customers as the main focal point of the mission statement. Hence while considering the part: for whom exactly the company does it; there are lots of similarities. While considering the fact what the company does; it can be seen the mission statement of Burj Al Arab is the most clear and concise. Also while considering the fact of how a company does it; Burj Al Arab would be ahead of the other three as the hotel has mentioned about providing personalized experience through dedicated and experienced team. Evaluation and Critique The mission statements have been analyzed based on the clarity, scope and consistency. It has also been checked whether it has been able to answer all the three questions discussed before in a clear and concise fashion. The mission statement of Burj Al Arab is very much clear. It talks about the target market segment clearly, about the services to be offered and also about the way the services would be delivered to the customers. One of the most interesting things about the mission statement has been the fact that it mentions about the â€Å"Arabian Experience†; i.e. the organizations looks to introduce the guests to the native cultural heritage. The only criticism could be that the missi on statement is a bit too long. But overall, a part of the small issue regarding the length, the statement is very much clear, concise and reflects the values and objectives of the company (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009) Although just like Burj Al Arab, Al-Qasr is also a very famous hotel; but unlike Burj Al Arab, the later does not have a clear business statement. Although the company talks about ht target market segment, but it does not talk about the way the company looks to provide the services. Hence it is to be said that there is a lot of room for improvement at least in the case of mission statement of Al-Qasr. The mission statement of Shangri-La Hotel is quite good. It is clear and concise. It has put the customers or the guests at the heart of the statement and also it talks about providing services straight from the heart; this would helps the company to develop an emotional relationship with the customers. However, it is believed that there is roo m for improvement when it comes to describing the way the services would be delivered to the customers. what a company does how does the company do it for whom exactly the company does it Burj Al Arab 5 5 5 Al Qasr 1 1 3 Shangri-La Hotel 4 4 4 Mission Statement of the proposed company The name of the company has been chosen as Arabian Nights. The reasons for such a choice is simply due to the fact that; Arabian night’

Lesson Plan Assignment Example | Topics and Well Written Essays - 1250 words

Lesson Plan - Assignment Example Procedure A. Motivation 1. The teacher will ask several questions about the topic to the students to arouse their interest: †¢ Have you ever experienced entering or visiting a cave? †¢ What have you seen? †¢ What did you feel? 2. The teacher will then give pieces of bond paper to the students. The students will be asked to draw on the paper what they have experienced or seen upon entering the cave. If a student does not have any experience about caves, he can draw his ideas about what a cave would look like. 3. After 10 minutes, 2-3 students will be asked to share what they have drawn on the paper. All the students will pass their drawings after the activity. B. Presentation The teacher will introduce the topic by posting a big colored poster of a cave on the board. The teacher may tell facts and historical accounts in relation to the topic such as cave paintings, carvings, cannibalism and fossil remains to refresh the memory of the students. C. Lesson Proper The teacher will discuss the lesson by using the textbook as the primary reference. The discussion includes the definition and history of caves, the kinds of cave formations, the organisms that make the caves as their habitat, and the archaeological and cultural importance of caves. After the discussion, the teacher validates the students’ knowledge of the subject matter which had been discussed. A. Unlabeled pictures of the different types of caves are posted on the board. Students will be asked to volunteer to put names under each picture.... After naming the caves, other students will be asked to write certain characteristics of each cave under the name. If a student would name or describe a cave incorrectly, another student would be asked to do the task. The activity will end after all the pictures are properly named and defined. B. A simple, large cave will be drawn on the board. Each student will be asked to draw an animal or an organism inside the cave. The animals should be the correct animals that live inside caves. After drawing, the class will tell what each animal eats and whether their prey also lives in the cave. D. Evaluation A 20-item identification type of quiz will be given to the students. The topics covered will be the definition and history of caves, the types of caves, and the ecology of caves. E. Homework 1. An essay about the cultural and archaeological importance of caves. The minimum number of paragraphs is 3. 2. A report about one of the world's most famous caves. The report should tackle about the history and physical characteristics of that cave, the kind of cave formation, the location, and how that cave became popular. Examples: 1) the Mammoth Cave (Kentucky, USA) as the cave system with the greatest total length of surveyed passage, 2) the Ox Bel Ha Cave System in Yucatn, Mexico as the longest surveyed underwater cave. Lesson Plan for Science Grades 6-9 I. Objectives At the end of the lesson, 90% of the students are expected to: 1. Differentiate and define sunrise and sunset; 2. Explain the scientific process that is bounded to make sunrise and sunset possible for occurring; 3. Track the position of the sun every hour of the day; 4. Show appreciation to sunrise and sunset. II. Subject Matter A. Topic Sunrise and

Impact of Marketing Mix on Customer Buying Decision

Impact of Marketing Mix on Customer Buying Decision Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Property development industry can be classified into several sectors, the largest being middle income land and property market which is increasingly being dominated by property developers selling ready build houses and plot of land. This sector is largely depended on the domestic economy and the housing loans market, which is driven by prevailing rate of interest. The demand for houses, condominiums, commercial property and office space, leisure property segments is also a significant contributor to the property market luxury segment generates lucrative profits. 1.1.2 International overview International property development industry; especially luxury housing industry shows same industry conditions worldwide. The Luxury Home Council (Authority for world luxury houses based in USA) has presented lot of findings on this industry with their primary collected information. Their findings are very interesting and show some cross functional relationships towards the industry and customer behavior and trends. Professionals in the real estate industry says luxury homes are more optimistic industry and majority (around 55%) is willing to get growth in the industry. These predictions based on the trends will appear in next twelve months. Based on the Forbes magazine (USA) shown better world growth of 25% in the year 2006. This trend really affected to the luxury housing industry worldwide. But existing recession conditions shows pure hit to the luxury housing industry. People try to fulfill their basic requirements. As per the survey conducted by American Affluence research center shows richest 10% will invest in real estate industry. Survey realized that portion 49% for new constructions and 11% for pre own home market. Balance invests in land sales market. 1.1.3 Market trends in the UK Based on the UK government, housing and planning statistics there are many trends find around 22 million in year 2007 contributed for the dwellings. From this market in the England 82% are bungalows, but in the London around 43% dwellings are flats. There are some secondary information released in the year 2008 and showing many rational findings. 68% are living in their own houses. Around 18% people are social tenant and private renters are around 14%. (Source:http://www.communities.gov.uk/publications/corporate/statistics/housingplanningstatistics2009) The global economic crisis has adversely affected the UK property market In the wake of the collapse of the sub-prime mortgage market in the United States, the global financial system has changed significantly. Long-established UK financial organizations have had to change their working practices with particular focus on management and containment of further lending and exposure to higher risk activities such as property investment. As a result the UK Construction industry has suffered The UK Construction industry has been hit particularly hard as the rate of investment into property-based activity slows significantly. The appetite for new private development has reduced dramatically as the economic crisis affects the financial performance of businesses. Equally the UK banks, which are already heavily exposed to property investment, are reluctant to fund new projects. There are also significant concerns that the UK Governments spending plans for large scale public projects will be cut to help balance the books. Falling workloads are changing market behavior UK Construction workloads are currently falling at a rate faster than any time since the late 1980s. As workloads fall customers are clearly taking advantage of increased competition amongst contractors and driving prices down accordingly. Contractors margins are reducing and businesses face a fight for survival. The competitive arena is changing as contractors seek new work As the market place changes and reliable opportunities in familiar sectors dwindle, contractors are widening their interest in projects previously outside of their regular scope and size. This is changing the nature of the competitive arena and is forcing firms to re-consider their approach to marketing strategies and their existing customers. Long-term strategies must be adopted by contractors Forward predictions indicate that the downturn in workload has years, not months, to run. As such, contractors have to develop new strategies to develop their markets and protect existing customer relationships or history tells us that they may not survive. 1.1.4 Segmentation according to UK context All Taxpayers Top 10% to 1% (adults) Top 1 % to 0.1% (adults) Top 0.1 % (or the very, very rich) Number 29.5 Million 4.21 Million 421,000 42,000 Entry level for group  £5,093  £35,345  £99,727  £351,137 Mean Value for group  £24,769  £49,960  £155,832  £780,043 Average Income tax paid  £4,415  £10,550  £49,477  £274,482 Percentage of personal income tax revenue 27.6% 8.6% 4.2% (Source: http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom 08/12/2009) Worth of each segment can range as follows, (lower income earners not create value to the luxury housing industry.) Source: Introduced by the researcher 1.2 Research Problem Even though number of players trying to capture or maintain, UK Luxury Housing industry has very limited opportunity of the total market. Because of niche situation it is difficult to find potential customers to sell premium houses for GBP millions. Industry rivalry has doubled this limited prospect. Because of stagnant conditions, many companies cant sell their luxury hoses and making losses due to loan interests construction cost increases. Customers will take time, check other options and need total solution for their requirement with strong confident. To build customer confident should focus on customer decision making and buying behaviour. Thereafter developers can provide perfect solutions for customers requisitions. United Kingdom context based on the http://www.emeraldinsight.com/Insight/ there are lot of possibilities can arise. Developers brand positioning promises should be supported by the quality of houses, attributes, customer service, staff responsiveness, technical services, engineering, architecture, after sales, inter departmental relationships etc. All these divisions have to set the highest standards in order to deliver what they promise. The number of customer dissatisfaction is on the increase. Sometimes the customer- developer conflict has intensified with a large number of customers unhappy with many issues such as quality of the houses, legal issues, product faultiness, after sales service, etc. The number of competitors tying to position themselves at the level of existing market leaders. A large number of luxury housing projects are being launched in London suburbs which signifies the rising competition in the niche property market. There is no truthful information based on Accurate Market research is essential for decision making implementation of the correct management process. Dont have proper understanding about market trends, opportunities and further developments in the industry. Especially house features are expecting by customers, suitable and matching price, location and place, effective promotional methods. 1.3 Research Objectives Key Objective To identify that what extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in UK. Through the research want to identify that what are the forfeiting factors will affect to the consumer buying behaviour and how major marketing elements / marketing mix affect to the buying decision making process. Will discuss major 4 elements and extended mix to gain clear understanding about Therefore, through this research will identify the â€Å"impact of marketing mix on customer behavior of Luxury housing industry.† Specific Objectives * To measure the impact on product on consumer buying behavior of Luxury housing industry. * Ensure the impact on price. * Understand the impact on location. * Quantify the impact on promotional methods. * To measure the impact on extended marketing mix (People, Process, and Physical Evidence). 1.4 Research Questions What extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in the United Kingdom? How product features (luxury house) impact on buying decision? How house design, plinth area architectural design specifications influence? How fittings, using materials additional features engineering solutions on house will impact? How Brand image impact? To what extent impact additional services (total solution package)? How impact price factor to customer buying decision? How selling price, land value, construction cost persuade? How legal stamp fee, bank loans, special discounts for cash payments, interests on delay payments convince? How payment structure encourage? How other costs involve? How location influence to buying decision? How convenience, easy access, security force? How neighborhood, community number of houses change the decision? How area recognition, name of the district, provincial council or urban council concern? How view, higher elevation, nature beauty concern? How promotional methods communication influence to buying decision? How promotional method, media selection media schedule success? How selling and marketing strategies should use? How advertising, personnel selling, direct marketing, public relation, word of mouth, sales promotions effective? How use internet promotions, event organizing and foreign promotions effectively? How extended marketing mix (People, Process, and Physical Evidence) influence to buying decision? People How sales and marketing staff, architectures, engineers, supervisors, maintenance team members, labours involve? Process How time period to build the house, bank loan arrangement, payment arrangement, realize customer requirement, legal framework, after sales service cause? Physical Evidence How company image, dress code of officers, traveling method (vehicle), equipments (laptop, etc), office location and layout, stationeries, language affect to first impression? 1.5 Theoretical Background 1.5.1 Marketing Mix Jerome McCarthy has suggested the 4Ps via major tools as product, price, place and promotions as the marketing mix. But in recent practices has introduced another basic three parts as people, proceed and physical evidence. Through controlling major four variables can any organization to achieve their objectives. These variables are currently practicing with modern trends. After McCarthys introduction Bernard Booms and Mary Bitner built an extended theory model and modernized the marketing mix and named as 7Ps. (Booms,B. and Bitner, M. 1981). * Product Philip Kotler (1988) suggest that three distinct elements should be considered as the products attributes, its benefits, and the nature of the support service. * Price More important element for some industries is the price potentially the most controllable and flexible element of the marketing mix. Price is also in many cases one of the most important elements and, together with the product as a key component of an organizations marketing strategy. (Source: D. Mercer, ‘Marketing (Blackwell, 1996) * Place / Location Neil H.Bordens clarifying the Marketing Mix is named the distribution as Place. There are lot of definitions as channel, intermediary methods, distribution and etc to the same task. The majour task is delivering goods from the manufacturer to the final end user. * Promotion Marketing mix has its own identical ‘promotions mix. The basic elements of the promotion mix are advertising, sales promotion, direct marketing, public relations and personal selling. The final outcome is determined as how to handle these tools. * People According to the Kotler, People are the most important element of any service or experience. Services are produced and consumed at same time. Services are combined with individuals who deliver the services and according to the personality, experience and personal qualities of the service provider the quality of services are altered. * Process this is another important element of the extended marketing mix. The process is determining the efficiency. Emending automated systems can increase the efficiency of processes. There are a number of perceptions of pro buying process or luxury housing. * Physical evidence this is the tangible aspect of the service. As services are intangible, people rely on tangible items to build their perception on services. In the case of luxury houses, the tangible aspect and appearance of houses play a mojor role in building customer perception. 1.5.2 Consumer behavior According to the Belch and Belch consumer behavior is â€Å" The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires† To understand consumer behavior we need to examine how an individual interact with the marketing mix elements. According to Cohen (1991), the 4Ps should be adapted according to the psychology needs of each individual. The Psychological requirements are based on consumers own culture, attitude, learning and experience. Based on these values consumers decide whether or not to purchase. If the product or service match with their own values consumers decide to buy it. 1.6 Research Methodology Research has given priority to primary data to take impartial result through the study. Both of qualitative and quantitative techniques have being used to collect primary data from the target audience. Also has being used effective secondary sources to develop the research and to have a sophisticated output (Broadly discussed under the research methodology part). There are few methods has being applied by the researcher to get perfect solution. Survey method, interview method, internal data collections of property developers published secondary data has used as data collection method. 1.6.1 Survey Method Given the priority and research analysis based on the collected data through the survey. Questioner focused on customers who already bought luxury house. 1.6.2 Interview Method Researcher not given more priority to this method, but has added more findings through industry expert ideas. 1.6.3 Published Secondary data Internet, Industry Magazines, Government Institutions, News paper articles added more findings to the research. 1.6.4 Internal data of Property Developers Internal data collections as existing customer researches, competitor analysis, marketing and communication plans and other important and relevant data captured. 1.7 Limitations of the Study Sample size not enough For 100% accurate conclusion should cover 50% of the total market. Because of difficulties to find particular target market researcher have selected small sample size. (Limited number of people can afford for luxury house and they having busy scheduled life pattern). Limited secondary data there are no more information on luxury housing industry. Also cant find updated records through any government institute related to the housing industry and having only outdated records. Also researcher has concerned only the London and suburbs, but in some others cities other suburb areas should include to island wide result. For convenience has selected grater London and suburbs and it is difficult to based on these data to get overall picture. Didntt put more weight on other macro factors as governmental influences as regulations, legal issues economic changes. Political stability, foreign forces, employments and wages, etc. Not consider other luxury alternative can invest or spend. Through comprehensive research should pay attention on alternatives. Chapter 02 02. Literature Review 2.1 Theoretical background of Marketing Mix Meaning of the Marketing Mix The meaning of the Marketing Mix is a mixture of core factors which affecting to marketing strategies as well as consumer purchasing decision. Basic marketing mix comprises four elements as product, price, place promotion. When provide a service it should be an extended mix with people, process and physical evidence. According to McCarthy. J marketers should work with all marketing mix variables. Also he described that even change all variables it is difficult to change the product and distribution channel. Kotler, P. K. (2005). What is Marketing Mix. In P. K. Kotler, Marketing Management. Prentice Hall. Product Kotler (1988) suggest that three distinct elements need to be considered; the products attributes, its benefits, and the nature of the support service. * Product attributes are associated with the core product and include such elements as features, styling, quality, brand name, packaging, and size and color variants. * Product benefits are the elements that consumer perceive as meeting their needs. This is some time refers to as the â€Å"bundle of potential satisfactions† that the product represents. * The marketing support services comprise of all the elements that the organization provides in addition to the basic product. These typically include delivery, installation, guaranties, after sales service and reputation. (Source: Strategic Marketing Management by Richard M.S. Wilson Colin Gilligan) (Source: researcher developed based on www.wikipedia.org , 15/01/2010) Core Product this is the basic output of the product. Even you cannot touch it crates the vale to the entire product. The house example, the benefit is shelter, place to live with basic facilities. Actual product This is the tangible product of the output / physical product. As an example, it is the house with modern featured, quality construction, serenity appeal etc. Augmented Product This is the value additions can add to the particular product. Most of the time augmented value use to delight the customer. Structural warranty, customer support service from maintenance team, after sales service etc can show as examples. Price For many industries price is the potentially the most controllable and flexible element of the marketing mix. It is also in many cases one of the most important elements and, together with the product, a key component of an organizations marketing strategy. When buying a luxury house will consider selling price, easy payment structure, discount and other cost as legal stamp fee. Mercer, D. (1996). Pricing. In D. Mercer, ‘Marketing . Blackwell. Premium Price Premium pricing strategy is the best and normal payment method which is applicable to the luxury housing strategy. Location Channel of distribution comprises a set of organizations which perform all of the activities utilized to make difference in the process up to the consumption. (Bucklin Theory of Distribution method Structure, 1966). Neil H.Bordens has introduced location factor as more important variable in the Marketing Mix. Location is most crucial factor in luxury housing industry. Because of easy access, neighborhood, serenity, reputation of the area will consider according to the above facts. Promotion Another step of the 4Ps is promotion. This consists all of the tools available to the marketer for marketing communication. As with Neil H.Bordens marketing mix, effective marketing communications has its own promotions mix. Think of it like a cake mix, the fundamental ingredients are always the same. However if you vary the sum of one of the ingredients, the final outcome is different. It is the similar with promotions. The functions of the promotions mix are integrated to form a coherent campaign. * Advertising is a paid for effective communication. It is used to develop attitudes, add awareness, and transmit information in order to gain a response from the particular market. There are many advertising media as newspapers (local, national, free, trade), trade magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides) * Personal Selling is an effective way to control personal customer relationships. The sales person acts on behalf of the organization. They tend to be well experienced in the approaches and techniques of personal selling. However sales people are too expensive and should only be used where there is a decent return on investment. For example salesmen are generally used to sell cars or home improvements where the margin is high * Sales promotion this tends to be thought of as being all promotions vary from advertising, personal selling, and public relations. As an example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions or free accessories (such as free blades for a new razor), introductory offers (such as when buy digital TV and get free installation), and so on. All sales promotion should be carefully cost and compared with the next best alternative * Public Relation This is defined as the deliberate, planned and sustained effort to be established and maintain mutual understanding between an organization as well as its publics (Institute of Public Relations). It is relatively cheaper, but certainly not cheap. Successful strategies tend to be long run and plan for all eventualities. * Direct mail Thi is very highly focused upon targeting consumers based upon a database. As with all marketing, the potential consumer is named based upon a series of attributes and similarities. Creative agencies are working with marketers to design a highly focused communication in the form of a mailing. The mail is sent out to the relevant consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would be used a database of doctors surgeries as the basis of your mail shot. * Trade fair Exhibitions Such methods are very good for making new contacts and renewing old ones. Companies will individually sell much at such events. The purpose is to develop awareness and to encourage trial. They offer the opportunity for companies to meet with both the business and the consumer. Expo has recently finished in Germany with the next one planned for Japan, despite a recent decline in interest in such events. * Sponsorship this is where an organization pays to be associated with a relevant event, cause or image. Companies will sponsor to sports events such as the Olympics or Formula One. The attributes of the all event are then associated with the sponsoring organization. Gilligan, R. M. (1995). Strategic Marketing Management. In R. M. Gilligan, Strategic Marketing Management. Business Economics People People are the more important element of any service or experience. Services tend to be produced and consumed at the same time, and aspects of the customer experience are options to meet the individual needs of the person consuming it. Most of us can think of a condition where the personal service offered by individuals has made or tainted a tour, vacation or restaurant food. Remember, people buy from people that they more like, so the attitude, skills and appearance of all staff need to be first class. Here are some ways in ways of people add value to an experience, as part of the marketing mix training, personal selling and customer service. Eg: Marketing staff, architect, engineers and financial officers will participate to buying process of luxury housing. Process Process is another constituent of the extended marketing mix, or 7Ps.There are a of perceptions of the concept of process within the big business and marketing literature. Some see processes as a means to attain an outcome, for example to achieve 30% market share company equipment a marketing planning process. One more view is that marketing has a number of procedures that integrate together to create an in general marketing process Physical Evidence This is the material fraction of a service. Strictly speaking there are no corporeal attributes to a service, so a customer tends to rely on fabric cues. There are many examples of physical evidence, including Packaging, Internet/web pages, Paperwork (such as invoices, tickets and dispatch notes), Brochures, Furnishings, Signage (such as those on aircraft and vehicles), Uniforms, Business cards, The building itself (such as prestigious offices or scenic headquarters) and etc. www.marketingteacher.com. (2010, January 12). lesson_marketing_mix. Retrieved from www.marketingteacher.com: http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm 2.2 Theoretical background of the Consumer behavior Consumer behavior is the findings of how people buy, what they buy, when they buy and why they buy. It blends factors from psychology, sociology, psychology, anthropology and economics. It attempts to realize the buyer decision making process, both individually and in groups. It examines characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an effort to understand peoples wants. It also tries to assess affect on the consumer from groups such as family, friends, reference groups, and society in general. Belch and Belch defined consumer behavior as â€Å"The process and activities people work in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to make their needs and desires†. Consumer decision making process Consumer decision making process is the best as well as crucial factor to change and influence to the buying decision. Number of philosophers had been introduced their own idea about the buying decision process. But all of them accepted the normal buying decision process. Consumer decision making process can shows as following model. With few changes in this model can apply in to luxury house buying decision process. Wikipedia-encyclopedia explains consumer decision making process according to number of researches and consumer behavior books. This common process can identify in each buying decision (consumer). In organizational buying behavior will be change the process with few rational approaches). In luxury housing industry also can apply normal buying process. But customers will be more rational than other buying products as FMCG or low valued product or service. Standard buying process will explain that to what extent it will affecting to the buying decision making. Stage Brief description Problem Recognition The consumer perceives a need and normally motivated to solve the problem. Information Search The consumer searches for data required to make a purchase decision Perception Alternative Evaluation The consumer comparing various brands and products Attitude formation Purchase Decision The consumer decides which brand should purchase Integration Post-purchase Evaluation The consumer is evaluates their purchase decision Learning Howard, J. S. (1968). Theory of Buyer Behavior. In J. S. Source: Howard, Theory of Buyer Behavior. J. Wiley Sons, New York, NY. * Problem recognition Problem recognition shows when there is a difference between ones desired state and ones actual state. Consumers are form to address this discrepancy and therefore they commence the buying process. Sources of problem recognition exists: o An item is out of the stock o Dissatisfaction with a existing product or service o Consumer needs wants o Related products purchases o Marketer-induced o New products The relevant internal psychological activity that is associated with problem identification is motivation. A motive is a element that compels action. Belch and Belch (2007) give an explanation of motivation based on Maslows hierarchy of needs Freuds psychoanalytic theory. * Information Search Once the consumer has realized a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) introduced that consumers undertake both an internal (memory) and an external search. Sources of datainclude: o Personal sources o Commercial sources o Public sources o Personal experience The correct internal psychological process that is associated with information search is perception. Perception is recognized as the process by which an individual receives, selects, organizes, and interprets information to develop a meaningful picture of the world The selective perception process step Description Selective exposure consumers choose which promotional messages they will expose themselves to. Selective action consumers select which promotional messages they will put attention to Selective comprehension consumer communicate messages in line with their beliefs, attitudes, motives and experiences Selective retention clients remember messages that are more meaningful or important to them * Alternative Evaluation At this time the consumer compares the existing brands and products that are in their evoked set. How can the marketing organization develop the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers find alternatives in terms of the functional and psychological benefits that they offer. The marketing organization should understand what benefits consumers are seeking and therefore which attributes are most significant in terms of making a decision. The relevant internal psychological process that is merged with the alternative evaluation step is attitude formation. Note that attitudes are learned predispositions in an object. Attitudes comprise both inner cognitive and affective elements that is both what you think and how you feel the something. The multi-attribute attitude model shows how consumers evaluate alternatives on a range of attributes. Belch and Belch (2007) identify a number of ways that can be used to influence the process (attitude change strategies). * Purchase Decision Once the alternatives have been analyzed, the consumer is ready to make a purchase decision. Sometimes purchase intention does not show in an actual purchase. The marketing organization must give the consumer to act on their purchase intention. The provision of credit or payment terms may motivate purchase, or a sales promotion such as the opportunity to get a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is goes with purchase decision is integration. * Post Purchase Evaluation Once the consumer has bought and used the product, they will eva

Great Gatsby’s Commentary on the American Dream Essay -- Literary Ana

There are times when reality falls short of expectations, and when individuals fail to live up to their ideals. The quest to attain what we really want can be an all-encompassing one, requiring all of our devotion and effort. It is especially painful to see others possess what we cannot have. For the characters in Fitzgerald’s The Great Gatsby these problems are all too real. Gatsby works for a lifetime to gain back what he feels is rightfully his, while facing the crushing realization that he may be too late. Fitzgerald uses this futile search to introduce the idea that the idealized America Gatsby fought for has been corrupted over time. Descriptions of a land of picket fences and middle class freedom is exchanged for one based on greed and lies, where characters will stop at nothing to obtain what they desire. Fitzgerald provides a window into the American Dream, and shows that it has become one based on immorality and deception. Although the marriage of Daisy and Tom Buchanan may have been based on love and devotion, it, like the American Dream as a whole, has been corrupted to become disingenuous and predatory. Tom and Daisy are two people who are content with the somewhat platonic relationship they share, and acquire a child like they would a diamond necklace, a display of affection rather than in the interest of starting a family. One of the first indications that readers receive that the marriage is unhealthy is when Tom interrupts dinner to take a call from his mistress. This event fails to cause a stir in the household, and is merely brushed off by Jordan, who finds fault with the annoying time of the interruption rather than its meaning. Taking on the removed role usually filled by Nick, she comments that Tom’s mist... ... centers on the hollow characters of the East and their careless and senseless ways of living. Fitzgerald uses his work to provide a social commentary on the nature of America and the condition of the American Dream as it pertains to society in the 1920’s. By using characters like Nick as outsiders to the Eastern world of wealth and sophistication, he is able to provide readers a glimpse into the glamorous life that the Buchanans lead, yet also reveal their flaws. The inclusion of Gatsby also aids in the creation of the image of the American Dream as one grounded in lies and infidelity. Where some may see the promise of America to be the ability to gain a large estate on Long Island, Fitzgerald shows that this is not enough, that the true dream is the ability to not care about the messes one makes, and to be able to leave them to someone else to be cleaned up.

Critical Analysis of The Business Strategies

Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments. As the name suggests these strategies are aimed at placing the organization in a ‘attack mode' of sorts. Organizations employing such strategies generally believe in acting before their opponent. Such strategies are usually achieved through internal growth, though some like mergers and acquisition, etc are external. Concentration on a single product or service The firm chooses to specialize in a single product, product line, or service. It plans to do one thing with great effectiveness and efficiency. This specialization allows an organization to do whatever it does extremely well, perhaps even better than other organizations. Used mostly by small organizations, it reduces the amount of resources required and as such is a low risk strategy. However, it ties up all of the firm's resources on a single product, service, or product line. The firm's success and growth is dependent entirely on that particular product with nothing to fall back on were that product to fail. Also, coupled with the facts that this strategy limits an organization's growth and opportunities, it can be considered a high-risk strategy as well. E.g. a company deciding to specialize only in the production and distribution of a particular brand of chocolate will find their chances for growth and profits tied inexorably with the market acceptance of that chocolate. Failure of the product will spell doom for the company. Despite these pitfalls, the concentration strategy has nevertheless borne fruit for organizations like Holiday Inns. Considered one of the largest hotel chains in the world with 1800inns, Holiday Inns have achieved unparalleled success by focusing on the hospitality industry. Put plainly concentric diversification is said to be when a firm originally concentrating on one specific product, service, or product line decides to add related products or services to its already existing retinue. These new products or services are added internally (i.e. it can be a management decision) or may be acquired through acquisitions. A good example is Cadbury. Though initially focusing on biscuits, the company today has an impressive line-up that includes not only biscuits, but also chocolates and ice cream as well. One of the major reasons why companies choose to follow such a strategy is the potential for faster growth, and the lure of establishing a diverse if related product line. This ensures that if one product were to fail, there would still be something to fall back on. Vertical integration occurs when one firm acquires another that is involved either in an earlier stage of the production process (backward integration) or a later stage of the production process (forward integration). The firm that is acquired usually follows the same line of business as that of the parent company. While backward integration will give the firm more control over the quality and quantity of its raw materials, forward integration will ensure that the firm's products will enjoy a good demand. This occurs when a firm decides to branch out and add products or services that are unrelated to its existing products and services. Conglomerate diversification can occur through acquisitions or it may be based on management decisions. The purpose in employing such a strategy is to increase sales and earnings, spread risks, or in the case of acquisitions simply to make an attractive investment. An example is the heavy vehicles and industrial equipment manufacturer Caterpillar, who have branched out into the production of boots and accessories. A merger involves combining the operations of two companies to form a new and unified organization. Acquisitions on the other hand is the taking over of another firm but allowing the acquired firm to function as a independent division or subsidiary of the acquiring firm. The main aim of this strategy is to achieve growth both in sales and earnings, which it does more quickly than any internal strategies. An accurate example would be the recent merger of carmakers Chrysler and Mercedes Benz. An example of acquisition would be BMW's takeover of Rolls Royce. Joint venture is when two or more firms combine resources to accomplish a task that an individual firm could not have done alone, or to do a job more efficiently. Considered as a means to implement a strategy rather than a strategy, joint ventures offer a way for organizations to undertake projects and spread any risks as well as operate more efficiently. General Motor's collaboration with Toyota is an example of a joint venture. Usually adopted by companies, who follow a wait and watch attitude, these strategies nevertheless help an organization achieve a good foothold in the market. Reducing the scope of operations or activities to improve effectiveness and efficiency is retrenchment. Organizations adopting such a strategy generally believe that making the organization more effective and efficient will give it a better chance to return to a higher level of profitability. In some cases a firm may simply cut costs, reduce personnel, etc, but will decide to maintain all its current line of business, whereas, in extreme cases a firm may decide to get rid of certain product lines or services. Divestment is when a firm spins off or sells segments of its operations. The main reasons for such a situation to arise are: a firm may have acquired another firm that either interferes or does not contribute to its current organization mission, a segment may not be functioning satisfactorily enough to justify the resources invested in it, or the segment might be earning a profit but the management decides its resources are better utilized elsewhere. Stopping the decline in a firm's performance and bringing a return to successful performance involves turnaround. It combines a defensive strategy (retrenchment or divestment) with a growth strategy. The turnaround of Chrysler Corporation in early 1980's from a failing enterprise to a successful one is a good example. Usually a last resort strategy, it involves selling or disposing of the organization assets. The entire organization or only part of it may be sold. It occurs when turnaround was a failure or may not have been viable. Undertaken mainly to provide the stockholders a return on their investment, it is one of the most unpleasant strategies. The various offensive and defensive strategies are not separate, and are used in complement with one another. Most firms employ a variation or a mixture of the various strategies. The only important factor is deciding which strategy will better suit the conditions presently being faced by the firm.

Your role is to evaluate the significant progress and barriers to achieving one of these pillars. Based on iata’s four pillar strategy

Abstract The International Air Transport Association (IATA) has the difficult task of creating a sustainable and long term agenda that enables the aviation authority to develop a set or rules and regulations that not only supports the global aviation authority, but also deals with the growing concerns in relation to the environmental impact. As part of this, the governments of the United Nations came together to agree on the course of action as part of the 38th Assembly of the United Nations International Civil Aviation Organisation, where a cohesive agreement was put in place to tackle climate changes by the aviation industry. This commitment has had a dramatic impact on the airline industry and has targeted a variety of different aspects of the industry, in order to put in place targets and requirements to conform with and guidelines to assist in this process (International Civil Aviation Organisation, 2006). Pillars and Economic Measures Overview The IATA accounts for 240 member airlines and is therefore relatively widespread and can at least be seen as a means of creating a co-ordinated effort, without one country being at a disadvantage (. As part of this initiative, there were several widespread industry goals to achieve, in the medium to long term. One of these is to improve fuel efficiency by approximately 1.5%, every year up to 2020. Secondly, there was the aim o f capping CO2 emissions from 2020 and to cut the CO2 emissions in half by the year 2050 (International Climate Change Taskforce 2005). As background to the four pillars which make up the areas of proposed improvement is the recognition that air transport accounts for around 2% of the manmade emissions of CO2, across the globe; this therefore shows the importance of the aviation industry. Emissions in fact grew in 2012 by 1.4%, but this could be largely attributed to the 2.7% capacity increase, when combined with efficiency savings. The purpose of this paper is to look at the pillars very briefly, before focusing on one of these pillars and considering the impact that this has had on the aviation industry. Consideration will be given to the pillar under analysis and, through the use of a PESTLE analysis, the impact on the industry will then be looked at with a view to identifying how this can be improved for all parties, in the future. As part of the agenda for change, four pillars were identified that needed to be targeted in the long run. These were technology, operations, infrastructure and economic measures. For the purposes of the analysis here, the economic measures will be looked at in conjunction with understanding the challenges faced by the aviation industry, in order to meet with these economic measures, but also to retain a commercially viable offering, in keeping with the pressures on the economy, as a whole. The other measures such as infrastructure, technology and operations will all have a direct impact on the industry, for example, the governments are required to consider the better approach to structuring the aviation industry, so that it is easier to create efficiencies. This could include the relocation of airports, or the storage associated with commercial airlines, so as to reduce the amount of trade required to these sites. For some companies, this presents a real opportunity, as they are able to gain access to new routes and increased efficiencies, but for others, it may be a challenge when it comes to redirecting routes or being able to maintain its budget approach, by virtue of the airport routes (nternational Civil Aviation Organisation 2004). The issue here, however, is in relation to the economic measures and restrictions that are placed on the industry. This is recognised as being an approach that may be necessary as a result of a failure in one of the three other pillars. The economic measures are therefore seen as measures of last resort, where it is necessary for the industry to put in place restrictions that are operable across the entire industry and create a co-ordinated approach that is cost effective (Hartzell 2006). This would mean that airlines would only be accountable once, but would be required to comply with these central standards. PESTLE Analysis (Political Economic, Social, Technological, Environmental and Legal) In order to consider this pillar further, as well as the potential barriers to its implementation, a PESTLE analysis of the industry will be undertaken, with specific reference to the challenges now being presented as a result of the economic measures. This will offer a real understanding of the reasons why the measures might fail. This will ultimately then allow for possible solutions to be ascertained and put forward for the future.PoliticalThere is a great deal of political pressure on the aviation industry to conform (and be seen to conform) with these international requirements. Individual companies within the aviation industry are required to ensure that they keep records, make efforts to comply and are able to accurately state their position and plans to reduce their environmental impact (T&E/CAN-Europe 2006). Governments, as they have signed up to the agreement, are now also putting in place their own requirements for those within the aviation industry, such as the need to re port on CO2 emissions and their carbon footprints, as part of their annual report, again placing political pressures on the company itself. Furthermore, the political pressure on the government in question is reflected in the need for the overall structure to change. As part of this, however, there are incentives being offered including grants to purchase new more efficient aircrafts and the ability to gain rewards for those organisations that are particularly efficient environmentally. Despite this, there is no one overall coherent situation which presents a real challenge for the airline industry, in terms of planning for the future (Jowett,2005).EconomicThe airline industry is facing a substantial economic challenge, aside from that attached to the four pillars of climate change. With more families facing financial pressures, there is a likely reduction in the amount of travel for leisure purposes and an increasing desire for families to consider cheaper alternatives, or at least to look for cheaper options, such as budget airlines or less popular routes. Alongside this, there have been challenges to the bottom line, due to increasing fuel costs and the threat of fines from the Environment Agency, if they are unable to comply with carbon emission limits. Furthermore, other governmental requirements have been placed on the industry in relation to the need to have additional security and whilst this is not directly limited to the environmental measures, it is another indication of the way in which the government is impacting and restricting the economic freedom of the industry (The Observer 2005).SocialFamilies are becoming considerably more widespread, with regular foreign holidays becoming increasingly popular. This and an increasing global approach to the sale of goods and products also increase the demand for cost effective transport. This is potentially in direct conflict with the demands being placed on organisations to ensure that they comply with envi ronmental standards. On the whole, however, it is suggested that the public in general will support the agenda of increasing the interest in environmental impact, thus providing an opportunity for companies to use this as a selling point to the public, particularly if they exceed the standards being set (Lee 2004) .TechnologicalThis is a pillar in itself, showing a recognition that technology provides real opportunities within the airline industry, both to create overall efficiencies, but also to deal with the environmental concerns that arise currently. The technology force is seen to be two fold. Technology can be used to create efficiencies, for example, to plan routes and to determine the most appropriate way of providing the end service (The Guardian 2006). Automation and factors such as checking in passengers all offer efficiency saving options, but the main issue here is that technology allows for issues such as carbon emissions to be monitored more actively and this can then be used to manage the progress of a company and as a means of looking for improvements for the future (Graham 2000).EnvironmentalThe very essence of the issues being considered here is the increasing demands being placed on all industries to consider the environmental impact that they are having, both locally and globally. The airline industry is a particularly vast, due to the heavy environmental impact that it has, on a global level, and as such it is then necessary to comply with the standards agreed by the various different governments, during the recent IATA conference (Owen and Lee 2006). Having an enforced standard is therefore going to place a burden on the airline industries, although also potentially offers opportunities, as the governments look at ways of creating incentives to match the targets being placed on the industry to improve its position and also to use this as a means of gaining a good PR story and being seen to be environmentally conscious.LegalLegal requirements relating to environmental performance are becoming increasingly stringent, in the UK, with the government now looking to enforce certain behaviours on the industry. Other areas of legal scrutiny are also increasing the pressure on the industry; however, for the purposes of this analysis, it is noted that the main concern is the legal requirement on companies to report their status on their environmental capability and also to ensure that they remain aware of the future demands, so that investment can be made, as and when, rather than being a substantial financial burden, at a point in the fut ure (Green Skies Alliances 2006). Any failures in this area could result in costly and time consuming legal battles and may ultimately result in the fining of the company by agencies such as the Environment Agency. Barriers and Possible Solutions By looking at the issues above and the focus that is now being shown by the IATA on economic measures, as well as the impact that this is having on the airline industry, as a whole, there are some obvious barriers to these measures being successful. Firstly, there is the need to identify that, whilst there has been a co-operative approach to the climate change agenda, there is no one coherent system in place. This creates difficulties for both individual governments when it comes to creating a set of rules and regulations that are compliant with the overall standards, but are also relevant to the individual country. A potential solution to this barrier would be the need to offer greater flexibility to the individual jurisdictions to aim towards the overall goals, but without being too prescriptive in their approach (Trucost 2004). Secondly, a real barrier that is being faced is the fact that the airline industry is facing a variety of challenges, as it currently stands and therefore adding pressures to this is not going to work well with the industry, in terms of gaining acceptance. It is suggested, therefore, that although there need to be fines and restrictions put in place, a greater emphasis also needs to be put on the incentives and encouragement of the airline industry to behave in a certain way; for example, by allowing those companies which exceed their standards to gain a financial benefit, or by offering grants when the companies are considering making environmentally friendly improvements (Sewill 2003). Finally, it is suggested that one of the man barriers is that companies simply do not see a benefit being derived and therefore environmental restrictions are seen as being very negative to their current bottom line. A way of combating this would therefore be to assist companies in deriving a benefit from these restrictions; for example, by offering a grading that the company can then publicise and use as part of its marketing. The consumer public, as a whole, supports the idea of becoming more environmentally friendly and, as such, a method whereby the airline industry can gain a positive branding from complying with standards will be a way of offering an incentive and gaining more positive support, rather than being viewed as something that simply must be complied with. References Graham A (2000) Demand for leisure travel and limits to growth. Journal of Air Transport Management 6, pp109–118. Green Skies Alliance (10/7/06) Leaked Government report sets out alarming growth in air travel emissions. Pressrelease. Hartzell J (Aug 2006) Carbon offsets. Internal Paper, Ethical Property Company, Oxford. International Civil Aviation Organisation (Feb 2004) Operational opportunities to minimise fuel use and reduce emissions. ICAO Circular 303-AN/176. International Civil Aviation Organisation (Mar 2006) ATM-related environmental activities.Working paper ALLPIRG/5-WP/21. International Climate Change Taskforce (Jan 2005) Meeting the climate challenge: Recommendations of the International Climate Change Taskforce. IPPR, London. Jowett, K. (Nov 2005) Flights of fancy over aircraft pollution. Article in Transport Times. Lee D (2004) The science of aviation induced climate change. Proceedings of the UK Energy Research Centre, ‘Workable metrics for the EU emissions trading scheme’.Lee D (2006 Owen B and Lee D (Mar 2006) Allocation of international aviation emissions from scheduled air traffic – future cases, 2005–2050 (Report 3). Manchester Metropolitan University Centre for Air Transport and the Environment, Final report to DEFRA Global Atmosphere Division, Sewill B (Feb 2003) The Hidden Cost of Flying, Aviation Environment Federation, London. T&E/CAN-Europe (2006) Clearing the air: the myth and reality of aviation and climate change. T&E 06/2, Brussels. The Guardian (27/1/06) Passengers abandon northern flights for Virgin’s high-speed west coast tilting Pendolinos. The Guardian (22/2/06) Most Britons willing to pay green taxes to save the environment. Report based on a poll 17–19 Feb 2006. The Observer (26/6/05) Britain backs curb on cheap flights. Report based on a poll 10–12 June 2005. Trucost (Mar 2004) Emissions trading and European Aviation – the effects of incorporating aviation into the EU Emissions Trading Scheme, London

Biography of Sociologist Charles Horton Cooley

Biography of Sociologist Charles Horton Cooley Charles Horton Cooley was born August 17, 1864,  in Ann Arbor, Michigan. He graduated from the University of Michigan in 1887 and returned one year later to study political economics and sociology. Cooley began teaching economics and sociology at the University of Michigan in 1892 and went on to receive his Ph.D. in 1894. He married Elsie Jones in 1890 with whom he had three children. The doctor preferred an empirical, observational approach to his research. While he appreciated the use of statistics, he preferred case studies, often using his own children as the subjects on his observation.  He died of cancer on May 7, 1929. Career and Later Life Cooleys first major work, The Theory of Transportation, was in economic theory. This book was notable for its conclusion that towns and cities tend to be located at the confluence of transportation routes. Cooley soon shifted to broader analyses of the interplay of individual and social processes. In Human Nature and the Social Order, he foreshadowed George Herbert Meads discussion of the symbolic ground of the self by detailing the way in which social responses affect the emergence of normal social participation. Cooley greatly extended this conception of the looking-glass self in his next book, Social Organization: A Study of the Larger Mind, in which he sketched a comprehensive approach to society and its major processes. In Cooley’s theory of the â€Å"looking glass self,† he states that our self-concepts and identities are a reflection of how other people perceive us. Whether our beliefs about how others perceive us are true or not, it is those beliefs that truly shape our ideas about ourselves. Our internalization of the reactions of others towards us is more important than reality. Further, this self-idea has three principal elements: our imagination of how others see our appearance; our imagination of the other’s judgment of our appearance; and some sort of self-feeling, such as pride or mortification, determined by our imagination of the other’s judgment of us. Other Major Publications Life and the Student (1927)Social Process (1918)Sociological Theory and Social Research (1930) References Major Theorist of Symbolic Interactionism: Charles Horton Cooley. (2011). http://sobek.colorado.edu/SOC/SI/si-cooley-bio.htm Johnson, A. (1995). The Blackwell Dictionary of Sociology. Malden, Massachusetts: Blackwell Publishers.

Parental Apathy Case Study Example | Topics and Well Written Essays - 1250 words

Parental Apathy - Case Study Example The principle strongly discourages Mrs. Rose from pursuing increased parent involvement in the school, citing that he is contented with the current state of affairs at the school. After lengthy persuasion, with ambivalent, the principle agreed to have a meeting with the parents under two conditions; that there would be no PTA but allow the parents to form an advisory committee. Even with one week’s notice to the meeting, sent home with the students, only eight parents attended. Due to poor turnout, the principle contemplated on cancelling the meeting. Schools present our children with an opportunity to acquire knowledge and learn new things. Not only are the lessons taught in a school geared towards professional excellence, they also aim at making children good and responsible people in the society. While teachers hold the role and responsibility of instilling knowledge in the children, they also ensure that students become morally upright people. However, teachers at times fa il to observe this essential role of their job. Therefore, there is every need to keep such teachers in check. Although principles have the mandate to do this, sometimes they too could disregard their duties, leaving incompetent teachers work in their institutions. This reality necessitates the inclusion of the parents in their children’s learning activities through involvement parental programs (Gorton, Alston, and Petra 331-332). Parents should thus be part of their children’s learning process. The community should also take part in ensuring that children receive the best education, be it academic or otherwise. Having a sound home-school partnership is the best way of achieving this objective. There is every need therefore for the schools to bring on board parents and the community in the learning process of their children. The school’s management should ensure that there exists a good relationship between the parents and the school. Gradually, parents have be come lesser involved in schools and their children’s learning process, a factor that has reduced cohesion between these two parties. In the past, parents took part in their children’s learning process. They found time to take part in different meetings happening in the learning institutions. Parents can understand this role if communicated by a district leader, rather than a school assistant principle. This is because of the culture of ignorance established by the parenting community. Moreover, people trend to honour authority more than management. This explains the reason why, even with a week’s notice top the meeting given to the parents, only eight of them attended. This describes high ignorance levels among the parents in our society. A district leader should thus intervene in such situations to ensure that parents actively take part in their children’s learning process (Gorton, Alston, and Petra 331-332). A district leader acts as a link between fami lies and the community members and at times between the community and the school. For a long time, the relationship between the community and learning institutions has considerably worsened. Because of this, parents forgot their role of ensuring that their children received the best form of education and training. A child cannot learn in school alone; the community is also part of the areas where a child can acquire education. Since families exist in a community where there is a high

Family Pet German Sherpard named Sam Essay Example | Topics and Well Written Essays - 500 words

Family Pet German Sherpard named Sam - Essay Example This is his flag signaling friendship. This black merges with the soft brown that covers the rest of his body, and enhances his sharp white teeth set in strong jaws, his black button eyes, and long pink tongue. The black eyes seem to sparkle each time he sees a family member, and the long pink tongue is extended as if to extend a warm greeting. Sam’s majestic â€Å"WOOF† is typical of his specie: strong and commanding. It is a wake-up call. The lieutenant calls all to attention; and if you were a stranger, or someone who is easily scared, then you would be forced to freeze into the poster of a soldier on parade. Sam rests by lying down, almost absorbed into the carpet, doormat, chair, or any area that allows him to comfortably blend his soft body, stretching his long, sturdy front legs out in front, and resting his large well shaped head on them. Many times he sits on his equally well- built hind legs and assumes a stately air. This is when he demands that the tiny white spot on his chest, like a lone star, is noticed and get stroked. He keels over like a boat on the ocean. He rolls himself into a fluffy black and brown ball, and whimpers with pleasure. His huge well- manicured paws, showing soft brown padding, reach out to you to return the favor. At these times, Sam is famous for letting out low happy growls that seem like chuckles, and sometimes like spoken words. By scientific standards, Sam has reached midlife but this definitely does not show because his behaviour brings out the youth in him. He is only six years old, and still going strong. He has the energy of a typical child of this age. He is worth his weight in gold, weighing fifty kilograms and showing no signs of fat. He is a healthy dog that is quite friendly with members of the family, both expecting and allowing each person to spend time with him exchanging a handshake, rubbing his head, or being